We fail more often because we solve the wrong problem than because we get the wrong solution to the right problem.
- Russell L. Ackoff
Of all the startups that fail in the market today, 36% of them fail, not because they do not have a perfect solution but because they build something no one wants to buy. Testifying Russell L Ackoff's statement above.
Design Thinking helps us do away with the #1 reason Startups fail today by developing human centered solutions via spending a considerable amount of time understanding the need of the user(s) and counter-balancing our instincts to jump to conclusion and have our insights backed by enough user research and relevant data in order to reduce the odds of failure by failing fast and early. If you are an early-stage start up or a budding entrepreneur, feel free to have a look at & sign up for my Design Thinking Sessions.
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