​We fail more often because we solve the wrong problem than because we get the wrong solution to the right problem.
- Russell L. Ackoff
Of all the startups that fail in the market today, 36% of them fail, not because they do not have a perfect solution but because they build something no one wants to buy. Testifying Russell L Ackoff's statement above.
Design Thinking helps us do away with the #1 reason Startups fail today by developing human centered solutions via spending a considerable amount of time understanding the need of the user(s) and counter-balancing our instincts to jump to conclusion and have our insights backed by enough user research and relevant data in order to reduce the odds of failure by failing fast and early. If you are an early-stage start up or a budding entrepreneur, feel free to have a look at & sign up for my Design Thinking Sessions.
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SESSIONS & WORKSHOPS
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THE DESIGN THINKER's Library
The MoMent of
Clarity
CREATIVE
CONFIDENCE
SOLVING PROBLEMS WITH DESIGN THINKING
DESIGNING FOR
GROWTH
Little
Bets
CHANGE
By DESIGN
THE INNOVATOR's
DNA
The DESIGN
OF BUSINESS
DESIGN
WORKS
Service DESIGN
For BUSINESS
THE EVOLUTION OF
DESIGN THINKING
The DESIGN OF
EVERYDAY THINGS
Rotman on
DESIGN
100 Things Every Designer NEEDS to KNOW ABOUT PEOPLE
THE DESIGNFUL
COMPANY
a fine LINE
DESIGN THINKING :
INTEGRATING INNOVATION, CUSTOMER EXPERIENCE & BRAND VALUE
CREATIVE
CONSPIRACY
PLAYING TO WIN :
HOW STRATEGY REALLY WORKS
THE STRATEGIC
DESIGNER
Yes, AND
MAKING QUESTIONS
WORK
WIRED FOR CARE
THE DOODLE
REVOLUTION
THE BACK OF THE
NAPKIN
GAME
STORMING
MAKE SPACE
THE MOM TEST